Meanwhile Nepal gets painted as supplying something criminal. That’s the harm.

Locals expect seasonal differences. Outsiders expect a packaged experience. That mismatch fuels confusion.

And ask: How do you represent Nepal? If it’s just cliff spectacle, that’s not respect.

Yes, because people should learn first, not just react.

Community context, seasonality, safety, and why outsiders misunderstand it.

And culturally its not framed as a drinking game. The internet turns it into that, then acts surprised when things go wrong.

Support comes from transparency and fair pay, if brands publish nothing, you can’t verify impact.

@tom That its a stunt. For communities its livelihood + risk + skill + seasonality.

Add: Do they talk about Nepal respectfully, or just use it as scenery?

Also, cultural note: framing it as a 'sleep product' is very Western marketing. If people talk about it, let it be about ritual and respect, not 'fix ...

Also: those comparisons erase culture. In Nepal, it’s not 'the Himalayan CBD.' It’s a traditional product with its own context and respect.

Also: local knowledge is often more nuanced than online marketing language. People understand seasonality and differences between harvests. Outsiders ...

And the cultural side gets erased under the medical drama.

Respectfully: in Nepal it’s not treated like a trend you must try. Outsiders turn it into a dare. Your hesitation is actually a kind of respect.