They can’t claim universal outcomes honestly. What they can do is increase transparency:

• name the region
• provide batch identity
• explain what they test and what they don’t

That’s how you reduce uncertainty without pretending it’s a standardized product.

Also: local knowledge is often more nuanced than online marketing language. People understand seasonality and differences between harvests. Outsiders want one simple 'story' and force everything into it.

This is classic 'category myth-making.' A complex reality gets turned into a clean legend because legends convert better than nuance.

And then you get cringe product pages like 'rare mystical rhododendron potion.' Just tell me where it’s from and stop writing fan fiction.

Origin isn’t just science, it’s ethics too. If origin is vague, you can’t verify fair pay, safe harvesting practices, or community benefit.