Viral framing turns labor into spectacle. That’s the extraction problem.

This is classic 'category myth-making.' A complex reality gets turned into a clean legend because legends convert better than nuance.

Seasonality is also what makes it cultural, its part of a rhythm, not a product launch.

Thats the pattern: spectacle content erases context and encourages mimicry.

Culture doesn’t require denial. In fact, many traditions include boundaries, outsiders just strip them away.

Just because outsiders like us don’t film seasonal livelihoods, they film reactions. Same thing happens with lots of ethnobotanical stories.

Media incentives: extremes get clicks. Traditional honey used carefully doesn’t go viral; danger honey drug does.

This happens with a lot of ethnobotanical products: the global story becomes exotic experience while local meaning gets erased.