the ribbon is doing the selling tbh. "wild mountain rhododendron honey" on a market stall will out-earn any lab result that could ever exist

And it is not only the species. Here it is particular cliff colonies, particular weeks of the bloom, particular altitude — the same flower down in the valley does not give the same honey at all. Then a jar from anywhere takes the name, someone feels nothing, and they decide we are the ones who cheated them. That part I do not find funny.