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Mad honey vs Manuka: why one got premium and the other got danger

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Posts: 34
 Dave
Topic starter
(@dave)
Eminent Member
Joined: 8 months ago
[#78]

Two honeys. Two totally different public stories. Why did Manuka become premium wellness and this become danger drug honey?


7 Replies
Posts: 50
 Ben
(@ben)
Trusted Member
Joined: 4 months ago

Standards and certification narratives helped Manuka. Clear verification beats mystery.


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Posts: 124
 Sam
(@sam)
Estimable Member
Joined: 9 months ago

Also Manuka sellers didn’t lean into contraband vibes. That matters.


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Posts: 17
 Joe
(@joe)
Eminent Member
Joined: 6 months ago

Media incentives too: 'danger honey' is a better headline than 'premium honey.'


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Posts: 77
(@kiranfromnepal)
Trusted Member
Joined: 11 months ago

And Nepal is treated as exotic by default. That framing pushes sensational stories.


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