One more thing. if brands keep implying outcomes, regulators will treat the whole category as problematic. Language matters.

 So the narrative shift is basically: stop selling it like a dare?

yes exactly @sam. You’ll still see honest discussion, but we remove “stunt framing” and keep it informational + respectful.

And a quick word for everyone here. If you spot hype wording, call it out, that’s part of the culture rebuild. And it starts with us here!!!!