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Jan 28, 2026 9:25 am
One more thing. if brands keep implying outcomes, regulators will treat the whole category as problematic. Language matters.
Jan 28, 2026 9:27 am
So the narrative shift is basically: stop selling it like a dare?
Jan 28, 2026 9:30 am
yes exactly @sam. You’ll still see honest discussion, but we remove “stunt framing” and keep it informational + respectful.
And a quick word for everyone here. If you spot hype wording, call it out, that’s part of the culture rebuild. And it starts with us here!!!!
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