Yeah, 'its like melatonin' is basically people trying to force it into a category they already understand.

And that category-mapping is where people start doing 'replace X with Y' thinking. We don’t do that here; different product, different risks.

Also, melatonin talk turns into medical claims fast (fixes insomnia, knocks you out). We’re not making sleep-treatment claims.

Better: evening wind-down ritual vs sleep pill substitute. Ritual framing keeps people from chasing a promised outcome.