And culturally its not framed as a drinking game. The internet turns it into that, then acts surprised when things go wrong.

Support comes from transparency and fair pay, if brands publish nothing, you can’t verify impact.

@tom That its a stunt. For communities its livelihood + risk + skill + seasonality.

Add: Do they talk about Nepal respectfully, or just use it as scenery?

Also, cultural note: framing it as a 'sleep product' is very Western marketing. If people talk about it, let it be about ritual and respect, not 'fix ...

Also: those comparisons erase culture. In Nepal, it’s not 'the Himalayan CBD.' It’s a traditional product with its own context and respect.

Also: local knowledge is often more nuanced than online marketing language. People understand seasonality and differences between harvests. Outsiders ...

And the cultural side gets erased under the medical drama.

Respectfully: in Nepal it’s not treated like a trend you must try. Outsiders turn it into a dare. Your hesitation is actually a kind of respect.

And Nepal is treated as exotic by default. That framing pushes sensational stories.

At minimum it deserves questions. Seasonality shouldnt be treated like a marketing prop.

Season matters because it ties to weather, flowers, community schedules, and safety. Outsiders treat it like a year-round commodity.  

It also harms Nepals image. Outsiders turn a tradition into a stunt.

Yep, please don’t call it banned while traveling. That makes Nepal look like it’s selling something illegal, and it escalates attention for no reason.