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why does half this stuff get sold with the exact same calm-girl cbd vibe

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(@brandwatcher)
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Joined: 8 months ago
[#182]

noticed this scrolling last night. so many mad honey listings now run the literal cbd playbook — soft beige photo, one linen napkin, "natural calm", "plant based wellness ritual". same mood board every time. but its not the same thing at all, different compound entirely, and "feels wellness-y" is carrying a caption it never earned. anyone else clocking this


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Posts: 43
(@jules)
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Joined: 4 months ago

thats the bit that bugs me. cbd and grayanotoxin arent in the same family, dont act the same, dont have the same profile. borrow the aesthetic and people assume its basically a gentle calm thing like their gummies. looks similar isnt acts similar


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Posts: 42
 Jake
(@jake)
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Joined: 3 months ago

ok dumb q but i genuinely thought they were kind of the same lane. theyre not??


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Posts: 43
(@jules)
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Joined: 4 months ago

@Jake nope. different active stuff doing different things in the body. only thing they actually share is the marketing folder lol


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Posts: 58
(@fiona)
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Joined: 10 months ago

the borrowed look is also how they imply things without saying them. they dont write "relieves anxiety", they just shoot it next to a yoga mat and let your brain finish the sentence. implied claim, no liability.


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